Terms of Use

1. Acceptance of These Terms

These Terms of Service (“Terms”) form a binding legal agreement between you and Carey Marcel LLC, a New York limited liability company doing business as Bellami (“Bellami,” “we,” “us,” or “our”), with a principal place of business at 1967 Wehrle Drive, Suite 1, #086, Buffalo, NY 14221-8452. By creating an account, downloading, installing, or using the Bellami mobile application (the “App”), or using our website at bellami.app(together, the “Service”), you agree to be bound by these Terms and by our Privacy Policy at bellami.app/privacy, which is incorporated here by reference.

If you do not agree to these Terms, do not use the Service.

Please read Section 15 (Binding Arbitration and Class Action Waiver) carefully. It affects your legal rights, including your right to sue in court and to participate in a class action.

2. Eligibility

You may use the Service only if you are at least 18 years old, have the legal capacity to enter into a binding contract in your jurisdiction, and are not barred from using the Service under applicable law. By using the Service, you represent and warrant that you meet these requirements. The Service is not intended for children, and we do not knowingly collect information from anyone under 18. See our Privacy Policy for details.

The Service is currently offered only in the United States and Canada. If you access the Service from outside these countries, you do so at your own initiative.

3. Your Account

3.1 Account Creation

To use the Service, you must create an account through our identity provider, Clerk, using an email address, Google Sign-In, or Sign in with Apple. You agree to (a) provide accurate and complete information, (b) keep your account information current, and (c) keep your credentials confidential.

3.2 Account Responsibility

You are responsible for everything that happens under your account, including all in-app purchases, messages generated, and content you provide. If you believe your account has been compromised, contact us immediately at support@bellami.app.

3.3 Account Termination by You

You may delete your account at any time from the Profile screen in the App. Deletion is permanent and removes your data from our active systems in accordance with our Privacy Policy. Some information is retained as required by law or for legitimate business purposes (for example, our credit transaction ledger is retained for seven years for tax and audit purposes).

3.4 Account Termination by Us

We may suspend or terminate your account at any time, with or without notice, if we reasonably believe you have violated these Terms, created a risk or legal exposure for Bellami or other users, or engaged in fraud. If we terminate your account for a violation of these Terms, you will not be entitled to a refund of unused credits, subscription time, or other paid entitlements.

4. What Bellami Does (Description of the Service)

Bellami helps you show up for the people you care about. The Service:

• Lets you add “Relationships” (people in your life) and write optional notes about them
• Sends you reminder notifications on a schedule you choose
• Generates personalized appreciation messages using artificial intelligence, based on the information you provide
• Lets you share generated messages through your device's native share sheet to apps of your choosing (for example, iMessage, WhatsApp, email)
• Tracks “moments of appreciation” and streaks to help you build the habit

Bellami does not deliver messages on your behalf. The Service produces text that you choose to share. Delivery happens through third-party apps on your device, outside our control.

5. Credits, Subscriptions, and In-App Purchases

5.1 Free Tier

The Service is free to download and includes:

• 5 credits upon sign-up (one-time bonus)
• 3 credits per Relationship per week, replenished weekly
• Up to 3 Relationships
• 30-day message history per Relationship
• Messages include a small “Sent with Bellami” attribution (editable before sending)

5.2 Credits (Consumable In-App Purchases)

You can purchase additional credits at the prices listed in the App. Current packs include a Starter pack, Popular pack, and Power pack, at the prices shown at time of purchase. One (1) credit is consumed per message generation, including regenerations.

• Credits do not expire.
• Credits have no cash value, cannot be transferred between accounts, and cannot be redeemed for cash.
• Failed generations do not consume credits. If our system fails to produce a message, the credit is automatically returned.

5.3 Relationship Slot Add-On (Consumable In-App Purchase)

You can purchase additional Relationship slots at the price shown in the App. Each purchase adds one (1) permanent Relationship slot to your account. These slots persist even if you downgrade from a subscription.

5.4 Subscription (“Bellami Unlimited”)

You may also subscribe to “Bellami Unlimited” at the price shown in the App (currently $4.99 per month, subject to change with notice). The subscription includes:

• Unlimited message generations (no credit counter)
• No message attribution (messages appear without branding)
• Full message history for each Relationship
• Unlimited Relationships

5.4.1 Auto-Renewal — IMPORTANT

Your subscription will automatically renew at the then-current price each billing period unless you cancel at least 24 hours before the end of the current period. Payment is charged to your Apple ID or Google account at confirmation of purchase and at each renewal.

5.4.2 How to Cancel

You can cancel your subscription at any time:

• iOS:Settings → [Your Name] → Subscriptions → Bellami Unlimited → Cancel
• Android:Google Play Store → Profile → Payments & Subscriptions → Subscriptions → Bellami Unlimited → Cancel
• In-app:Profile → Manage Subscription

Cancellation takes effect at the end of the current billing period. You retain access to subscription features until that date. Deleting the App does not cancel your subscription.

5.4.3 Free Trials

If we offer a free trial, any unused portion of the trial is forfeited when you purchase a subscription. You will be charged the subscription price at the end of the trial period unless you cancel at least 24 hours before the trial ends.

5.4.4 Price Changes

We may change the subscription price. If we do, we will give you advance notice as required by Apple or Google's store policies. Continued use after a price change constitutes acceptance; you may cancel before the change takes effect.

5.5 Payment Processing; Apple and Google Are the Merchants of Record

All in-app purchases are processed by Apple (for App Store purchases) or Google(for Play Store purchases), who are the merchants of record. We do not receive or store your payment card details. Your purchase is governed by Apple's or Google's terms (as applicable) in addition to these Terms.

5.6 Refunds

Because Apple and Google are the merchants of record, all refunds for in-app purchases are handled by them, not by us. You can request a refund from Apple at reportaproblem.apple.com or Google at play.google.com/store/account.

We cannot issue direct refunds for in-app purchases. If Apple or Google grants a refund, your associated credits, slot, or subscription time may be revoked.

Nothing in this section limits any non-waivable statutory refund rights you may have under applicable consumer protection law.

5.7 Taxes

Prices shown include any applicable sales, use, or value-added taxes, which are collected by Apple or Google at their standard rates for your region. You are responsible for any other taxes that may apply to your use of the Service.

6. User Content

6.1 What Counts as User Content

“User Content” means anything you provide to the Service, including your profile information (name, bio, lifestyle tags), Relationship information (names, notes about others), notification preferences, and any text generated by the Service that you choose to share. For clarity, AI-generated messages become User Content at the moment you adopt them by tapping Generate and optionally sharing them.

6.2 Ownership and License to Us

You retain all rights in your User Content. By providing User Content to the Service, you grant Bellami a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, process, transmit, display, reproduce, and modify your User Content solely as necessary to operate, provide, secure, and improve the Service for you. This license ends when you delete the User Content or close your account, except to the extent we are required to retain certain records (see Privacy Policy §8).

We do not use your User Content to train AI models, build advertising profiles, or for any purpose not described in these Terms or the Privacy Policy.

6.3 Your Responsibility for User Content

You represent and warrant that:

• You have the right to provide all User Content you submit
• Your User Content does not infringe any third party's rights (including privacy, publicity, or intellectual property rights)
• Your User Content does not violate any law, regulation, or these Terms

You are solely responsible for the content of any message you generate and share. Bellami is a tool that produces text; you decide whether to send it and to whom.

6.4 Information About Other People (Recipients)

When you add a Relationship, you may provide us with information about another person (their first name, your relationship with them, and optional notes). You represent that your use of this information is consistent with that person's reasonable expectations and with applicable law. You will not add information about a person if doing so would violate that person's rights or a legal obligation you owe them.

If a person who is the subject of a Relationship contacts us and requests deletion of information you have provided about them, we may delete that information from your account without notice. We will notify you of any such deletion where legally permitted.

7. AI-Generated Content

7.1 How Messages Are Generated

Messages in the Service are generated by a large language model operated by Anthropic, PBC (the “AI Provider”), using the information you provide as input. We configure the prompts and process outputs, but the text is produced by a probabilistic model.

7.2 Disclosure

Messages generated in Bellami are AI-assisted. We disclose this in the App, in our Privacy Policy, and in our App Store description. When you share a message, you represent that you have read it and that you choose to adopt it as your own communication.

7.3 No Warranty of Accuracy or Suitability

AI outputs are probabilistic. Generated messages:

• May contain factual errors, inaccurate statements, or fabricated details
• May not reflect your actual feelings, relationship history, or circumstances
• May be inappropriate for particular recipients or situations
• May be similar or identical to messages generated for other users

YOU ARE RESPONSIBLE FOR REVIEWING EVERY GENERATED MESSAGE BEFORE SENDING. By sharing a message, you confirm you have reviewed it and accept responsibility for its content.

7.4 Disclaimer for AI Output

TO THE FULLEST EXTENT PERMITTED BY LAW, BELLAMI MAKES NO WARRANTIES OF ANY KIND REGARDING AI-GENERATED OUTPUT, INCLUDING WARRANTIES OF ACCURACY, APPROPRIATENESS, ORIGINALITY, NON-INFRINGEMENT, OR FITNESS FOR ANY PARTICULAR PURPOSE. You use AI-generated content at your own risk.

7.5 Prohibited AI Uses

You will not use the Service to generate messages that:

• Harass, threaten, defame, impersonate, or deceive any person
• Sexually proposition or groom minors
• Facilitate stalking, coercive control, or intimate partner abuse
• Manipulate or deceive recipients about your identity, intentions, or relationship
• Violate any law, or a restraining order, no-contact order, or similar legal instrument

We may suspend or terminate your account for any such use.

8. Acceptable Use

You agree not to:

• Use the Service for any unlawful purpose
• Reverse engineer, decompile, or attempt to extract the source code of the App, except where applicable law expressly permits
• Bypass or circumvent authentication, rate limits, IAP mechanics, or other technical measures
• Use the Service to build or train a competing product, including by scraping AI outputs
• Submit content that is infringing, defamatory, obscene, harassing, or otherwise unlawful
• Attempt to access another user's account or data
• Transmit malware, exploit vulnerabilities, or interfere with the Service's operation
• Resell, sublicense, or commercialize any part of the Service without our written consent

Violations may result in suspension, termination, and legal action.

9. Notifications

The Service relies on local device notifications to remind you to appreciate the people in your life. You control notification settings per Relationship and can turn them off at any time. We cannot guarantee delivery of any specific notification. On some Android devices, aggressive battery-optimization settings may delay or prevent notifications — this is outside our control.

10. Intellectual Property

10.1 Our IP

The Service, including the App, the Bellami brand, the name “Bellami,” the logo, all software code, visual design, and written content (excluding User Content and AI-generated output licensed to you under §10.2), is owned by or licensed to Carey Marcel LLC and is protected by copyright, trademark, and other intellectual property laws. These Terms do not grant you any right in our intellectual property except as expressly stated.

10.2 Your License to Use Generated Messages

When you generate a message, we grant you a worldwide, non-exclusive, royalty-free, perpetual license to use that message (including sharing, copying, editing, and publishing it), subject to these Terms. We make no warranty that generated messages are original or non-infringing; see §7.4.

10.3 Feedback

If you send us feedback, suggestions, or ideas, you grant us an unrestricted, perpetual, royalty-free license to use them without any obligation to you.

10.4 Copyright Complaints (DMCA)

If you believe content in the Service infringes your copyright, send a DMCA notice under 17 U.S.C. § 512 to our designated agent:

DMCA Agent — Carey Marcel LLC
1967 Wehrle Drive, Suite 1, #086
Buffalo, NY 14221-8452
Email: support@bellami.app

Your notice must include the information required by 17 U.S.C. § 512(c)(3). Misrepresentations in DMCA notices are subject to penalties under 17 U.S.C. § 512(f).

11. Third-Party Services

The Service relies on third-party infrastructure and stores, including Apple, Google, Clerk, Anthropic, RevenueCat, Neon, Expo, PostHog, Sentry, Axiom, and Resend. Their services are governed by their own terms and privacy policies, which you may be required to accept separately. We are not responsible for the acts or omissions of third-party providers.

Your use of the App on Apple devices is also subject to Apple's standard End User License Agreement (“Apple EULA”) available at apple.com/legal/internet-services/itunes/dev/stdeula/. To the extent these Terms conflict with the Apple EULA with respect to use of the App on Apple devices, the Apple EULA controls.

12. Apple-Specific Terms

The following provisions apply to your use of the App on Apple devices and are required by Apple:

• Acknowledgment. You acknowledge that these Terms are between you and Carey Marcel LLC only, not with Apple, and that Apple is not responsible for the App or its content.
• Scope of License. Your license to the App is limited to a non-transferable license to use the App on any Apple-branded device that you own or control, as permitted by the Usage Rules in the App Store Terms of Service.
• Maintenance and Support. Carey Marcel LLC is solely responsible for any maintenance and support services for the App. Apple has no obligation to provide maintenance or support.
• Warranty. In the event of any failure of the App to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the App (if any). To the maximum extent permitted by law, Apple has no other warranty obligation whatsoever with respect to the App.
• Product Claims. Carey Marcel LLC, not Apple, is responsible for addressing any claims relating to the App or your use of it, including product liability, legal/regulatory compliance, and consumer protection claims.
• Intellectual Property Claims.In the event of any third-party claim that the App infringes that third party's intellectual property rights, Carey Marcel LLC, not Apple, will be solely responsible for the investigation, defense, settlement, and discharge of that claim.
• Legal Compliance.You represent that (i) you are not in a country subject to a U.S. Government embargo or designated as a “terrorist supporting” country, and (ii) you are not on any U.S. Government list of prohibited or restricted parties.
• Third-Party Beneficiary. You acknowledge that Apple and Apple's subsidiaries are third-party beneficiaries of these Terms and, upon your acceptance, have the right to enforce these Terms against you.

13. Disclaimers

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. To the fullest extent permitted by law, Carey Marcel LLC disclaims all warranties, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, and quiet enjoyment.

Without limiting the foregoing, we do not warrant that:

• The Service will be uninterrupted, timely, secure, or error-free
• Generated messages will be accurate, appropriate, or suitable
• Notifications will be delivered at any particular time
• The Service will achieve any particular outcome for your relationships

No advice or information, whether oral or written, obtained from the Service, creates any warranty not expressly stated in these Terms.

Some jurisdictions do not allow the exclusion of implied warranties, so portions of this section may not apply to you.

14. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW:

14.1 Excluded Damages

Carey Marcel LLC and its officers, members, employees, agents, and affiliates will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or any damages for lost profits, lost data, loss of goodwill, or business interruption, whether based on contract, tort, strict liability, or any other legal theory, even if we have been advised of the possibility of such damages.

14.2 Cap on Direct Damages

Our total aggregate liability to you for all claims arising out of or relating to the Service or these Terms is limited to the greater of: (a) one hundred U.S. dollars (USD $100), or (b) the amount you paid us through Apple or Google in the twelve (12) months immediately preceding the event giving rise to the claim.

14.3 Specific AI Carve-Out

Without limiting §14.1 or §14.2, we will not be liable for any damages arising from (a) the content of any AI-generated message, (b) your decision to share a message, (c) the reaction of any recipient to a message, or (d) any personal, relational, reputational, or emotional consequence of your use of the Service.

14.4 Limits Not Applicable

Some jurisdictions do not allow the exclusion or limitation of certain damages. In those jurisdictions, these limitations apply to the maximum extent permitted by law and do not limit any non-waivable statutory right you may have.

15. Binding Arbitration and Class Action Waiver

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR RIGHTS.

15.1 Agreement to Arbitrate

You and Carey Marcel LLC agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Service (“Dispute”) will be resolved by binding individual arbitration administered by JAMS under its Streamlined Arbitration Rules, and not in court. The Federal Arbitration Act, 9 U.S.C. §§ 1 et seq., governs the interpretation and enforcement of this section.

15.2 Informal Resolution First

Before filing arbitration, you agree to send a written notice of the Dispute to support@bellami.app describing the claim and the relief you seek. We will attempt to resolve the Dispute informally for sixty (60) days. If we cannot, either party may commence arbitration.

15.3 Small Claims

Either party may alternatively bring an individual claim in small-claims court if it qualifies.

15.4 Class Action Waiver

YOU AND CAREY MARCEL LLC AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate more than one person's claims and may not preside over any form of representative or class proceeding.

15.5 Location and Costs

Arbitration will take place in New York County, New York, unless the parties agree otherwise, or in your county of residence if that is more convenient for you. We will pay the arbitration filing fees and costs that exceed what you would pay to file in court. Each party bears its own attorneys' fees unless the arbitrator awards otherwise under applicable law.

15.6 Opt-Out Right

You can opt out of this arbitration agreement by emailing support@bellami.app within thirty (30) daysof first accepting these Terms, with the subject line “Arbitration Opt-Out” and your full name and account email. Opting out does not affect any other part of these Terms.

15.7 Exceptions

Nothing in this section prevents either party from seeking injunctive or equitable relief in court for unauthorized use, infringement, misappropriation, or violation of intellectual property rights.

16. Governing Law and Jurisdiction

These Terms are governed by the laws of the State of New York, without regard to its conflict of laws principles. Subject to §15 (Arbitration), any claim not subject to arbitration will be brought exclusively in the state or federal courts located in New York County, New York, and you consent to the personal jurisdiction of those courts.

This section does not override any non-waivable right of a consumer to bring claims in the consumer's country of residence under applicable local law.

17. Indemnification

You agree to defend, indemnify, and hold harmless Carey Marcel LLC and its officers, members, employees, and agents from any claim, demand, loss, liability, damage, or expense (including reasonable attorneys' fees) arising out of or related to:

• Your User Content, including any notes or messages you submit or share
• Your use of the Service in violation of these Terms
• Your violation of any law or the rights of any third party (including any recipient of a message you share)
• Any claim by a recipient of a message you shared

We reserve the right to assume the exclusive defense of any matter subject to indemnification, at your expense. You will cooperate with our defense of any such claim.

18. Changes to These Terms

We may update these Terms from time to time. If we make a material change, we will notify you through the App or by email at least 14 days before it takes effect. Your continued use of the Service after the effective date of the updated Terms constitutes acceptance. If you do not agree, you must stop using the Service and may delete your account.

19. General Provisions

19.1 Entire Agreement

These Terms, together with the Privacy Policy and any supplemental terms shown in the App or at purchase, are the entire agreement between you and us regarding the Service and supersede any prior agreements.

19.2 Severability

If any provision of these Terms is held unenforceable, the remaining provisions remain in effect. A court or arbitrator may modify the unenforceable provision to the minimum extent necessary to make it enforceable.

19.3 No Waiver

Our failure to enforce any right or provision is not a waiver of that right or provision.

19.4 Assignment

You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, financing, or sale of assets.

19.5 Force Majeure

We are not liable for any failure or delay caused by events beyond our reasonable control, including acts of God, war, civil unrest, labor disputes, government action, outages of third-party services (including Apple, Google, Anthropic, Clerk, or our hosting providers), or widespread internet failures.

19.6 Export Controls

You agree to comply with all applicable U.S. export control and sanctions laws. You may not use the Service if you are located in, under the control of, or a national of any country or person subject to U.S. export restrictions.

19.7 Notices

We may give you notice through the App, by email to the address on your account, or by posting to our website. Notices to us must be sent to support@bellami.app and, for legal process, by mail to the address in §1.

19.8 Headings

Section headings are for convenience only and have no legal effect.

20. Contact

Carey Marcel LLC (d/b/a Bellami)
1967 Wehrle Drive, Suite 1, #086
Buffalo, NY 14221-8452
United States